Winery Website Design & Maintenance
Winery Web Design
Your winery website is the most cost effective marketing and communication tool in your arsenal. If designed and organized correctly, it can act as your 24/7 brand ambassador, information resource and wine store -- leaving you free to do what you LOVE, make more wine! But if your design looks amateurish, is not organized intuitively (meaning your visitors have a hard time navigating the site to find the information they need) or it's not optimized for the Search Engines, you could lose valuable potential customers.
With more than 12 years of web design experience, I have the software, hardware, knowledge and experience to build the successful website you need. But even more important than that, with my experience working with small, boutique and micro wineries I KNOW what your target market is looking for. For example, did you know one of the first things visitors looks for on a winery website is the geographic location? Because of its importance to your site visitors, this information should be listed on your home page.
Another important tidbit would be if one of your wines has just received a positive review, you can increase your online sales by placing that information on your home page with a link to it's location in your online store. After shoppers have read the good review they can quickly and easily find and buy the wine!
Some other ways your winery website can help you is by providing contact information and directions to your tasting room, by allowing people to sign up for your wine club and to provide downloadable labels and tasting notes for the trade and the media. With this general information on your website you'll be able to spend less time on the phone answering the same questions over and over again and more time doing what you want to do.
Best of all, this isn't as expensive as you may think! Because my speciality is creating these small, boutique and micro winery websites, I know many time saving techniques that allow me to work for much less than the more generic web design studios.
Winery Website Maintenance
Do you already have a website you love and just need to have some updates made? If so, I have NO PROBLEM working on an existing site! After all, my job is doing what's BEST FOR YOU, so I'll be more than happy to quickly make any website updates you need. You should also know that, unlike many companies, I don't have a minimum billable unit of time, so if I only work 10 minutes on your site, then 10 minutes is all you will be charged.
Do It Yourself
Because I truly want to help you have a successful website, I give you the tools to update the website yourself.
Once your website is complete, I recommend downloading Adobe Contribute (you can try it for free for 30 days to see if you like it) and once installed with your website settings (which I give you), it will allow you to edit your website as easily as a Word for Windows document. REALLY!
It works similarly to a Content Management System at a fraction of the price. The retail price for Contribute is $199, which is a far cry from the thousands most CMS cost, and is non-proprietary -- which means once you've bought and installed the software it will work no matter what design company you go through.
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