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Website Additions

The following additions can be added to your existing website whether or not I am your designer.


Domain Hosting

The hosting company I have been with for over 5 years is absolutely WONDERFUL, and unless you are already working with a hosting company you love I highly recommend moving to them. Here are just some of the reasons I recommend them (in order of importance)


Secure Certificate

If you are planning to accept credit cards online (or have an online wine club membership form installed on your site) then you have to offer your visitors a secure area in which to enter them. Secure Certificates used to cost an arm and a leg (including installation fee the cheapest was $195!) but now you can get one as affordable as $80 per year.

Online Wine Club Membership Form

If you have a Wine Club then you'll want take advantage of the impulsiveness of the web and allow site visitors to sign up for your wine club online. I have some ready-made forms customized just for wineries that I can use to put together your wine club section -- this can be added to your existing site (if you already have a site and designer you are happy with) or as part of site redesign.

Check out some of the wine club membership forms I have installed at the following websites: Cardwell Hill Cellars, Zerba Cellars, and Chateau Lorane. As you can see the forms are very similar, but the variety of wine clubs offered (if you have more then one level), the states you can ship to, and the type of credit cards you accept are customized to reflect your information. (I'm more then happy to customize other sections for you if necessary.)

It costs $150 to have me add this to your site.

Wine Blog

An active wine blog is a WONDERFUL way to bring in visitors to your site and inspire loyalty. Visitors will be able to read about what you and/or your winemaker are currently doing to create your wines and will begin to feel like they are part of the whole process. This in turn will inspire them to purchase your wines and become members of your wine club. Believe it or not, some VERY small wineries have made BIG names for themselves by regularly posting to their wine blog's as part of their online marketing attempts.

I use WordPress software to install this blog onto your site with your design, and if you've already created a WordPress blog somewhere else don't worry, I can easily import your settings and blogs into the new blog set up on your servers!

A note of caution: a wine blog that is not kept up sends the same message as an empty tasting room with cobwebs on the bottles. I advise against getting a wine blog unless you and/or your winemaker are committed to posting to it at least once a week.

Blog installation only costs $150 and this includes adding your design and importing your settings from an existing blog (if you have one)

To see it in action you can view my own blog or the blog I've set up at Brandborg Wines.

Flash Photo Collage

A good way to add interactivity to your website and show off beautiful pictures of your place is to have a Flash Photo Collage. These are usually made up of 3 to 5 pictures that fade into each other. You can see examples of some of the Flash photo collages I have put together at: King Estate and Spangler Vineyards (once you click on these links look at the large photo and once the page has fully downloaded you will see the main picture start to fade into another one)

The price on this varies depending upon the difficulty of integrating the Flash with your current design and the amount of pictures you want me to use. Contact me with a link to your website and the amount of pictures you want to use and I will send you an estimate.

Website Tracking

If your website is used as one of your major marketing tools, you need to track how effective it is.

Using Google Analytics technology, I can get in-depth tracking reports on your website such as the most popular paths through your site, how often you get repeat visits, what states drive the most traffic to your site, what Search Engines and search terms are used most often to find your site, and many, many more statistics. This is truly an invaluable tool.

Example: You decide to pay $500 per year to have your website listed at a popular wine site. Towards the end of the year you are asked to renew your membership but before you do you need to see how effective the listing was -- did you get your money's worth? You'll pull up your google analytics and see how many visits to your website came from the wine site and how many of those visitors actually ended up buying wine. By following this progress you will see if its worth it to renew your listing.

Search Engine Optimization

Wonder why your site isn't appearing in the most popular Search Engines? I can go through your website and optimize it for maximum Search Engine exposure.

The time it takes to go through and optimize your site depends on many factors (how large your site is, what you hope to accomplish, and so forth) so you will need to contact me with a link to your site and what you hope to accomplish in the Search Engines for me to be able to give you an estimate on time and cost.

eNewsletters

eNewsletters are a great way to instill brand loyalty in your consumers as well as touching base with your wine club. I can either create a template for you to use to create your own eNewsletters or can put the whole thing together for you.

Even better, depending upon the eNewsletter service you/we use, we can track how many people opened your eNewsletter and what links they clicked on within it.




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