Website Additions Specific to Wineries & Vineyards
The following additions can be added to your existing website whether or not I am your designer.Online Wine Club Membership Form
If you have a Wine Club then you'll want take advantage of the impulsiveness of the web and allow site visitors to sign up for your wine club online. I have some ready-made forms customized just for wineries that I can use to put together your wine club section -- this can be added to your existing site (if you already have a site and designer you are happy with) or as part of site redesign.
Check out some of the wine club membership forms I have installed at the following websites: Cardwell Hill Cellars, Zerba Cellars, and Chateau Lorane. As you can see the forms are very similar, but the varitey of wine clubs offered (if you have more then one level), the states you can ship to, and the type of credit cards you accept are customized to reflect your information. (I'm more then happy to customize other sections for you if neccessary.)
Wine Blog
An active wine blog is a WONDERFUL way to bring in visitors to your site and inspire loyalty. Visitors will be able to read about what you and/or your winemaker are currently doing to create your wines and will begin to feel like they are part of the whole process. This in turn will inspire them to purchase your wines and become members of your wine club. Believe it or not, some VERY small wineries have made BIG names for themselves by regularly posting to their wine blogs as part of their online marketing attempts.
A note of caution: a wine blog that is not kept up sends the same message as an empty tasting room with cobwebs on the bottles. I advise against getting a wine blog unless you and/or your winemaker are committed to posting to it at least once a week.
Flash Photo Collage
A good way to add interactivity to your website and show off beautiful pictures of your place is to have a Flash Photo Collage. These are usually made up of 3 to 5 pictures that fade into each other. You can see examples of some of the Flash photo collages I have put together at: King Estate and Spangler Vineyards (once you click on these links look at the large photo and once the page has fully downloaded you will see the main picture start to fade into another one)
The price on this varies depending upon the difficulty of integrating the Flash with your current design and the amount of pictures you want me to use. Contact me with a link to your website and the amount of pictures you want to use and I will send you an estimate.
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