Online Marketing for Wineries & Vineyards
Website Tracking
If your website is used as one of your major marketing tools, you need to track how effective it is.
Using Google Analytics technology, I can get in-depth tracking reports on your website such as the most popular paths through your site, how often you get repeat visits, what states drive the most traffic to your site, what Search Engines and search terms are used most often to find your site, and many, many more statistics. This is truly an invaluable tool.
Example: You decide to pay $500 per year to have your website listed at a popular wine site. Towards the end of the year you are asked to renew your membership but before you do you need to see how effective the listing was -- did you get your money's worth? You'll pull up your google analytics and see how many visits to your website came from the wine site and how many of those visitors actually ended up buying wine. By following this progress you will see if its worth it to renew your listing.
Search Engine Optimization
Wonder why your site isn't appearing in the most popular Search Engines? I can go through your website and optimize it for maximum Search Engine exposure.
The time it takes to go through and optimize your site depends on many factors (how large your site is, what you hope to accomplish, and so forth) so you will need to contact me with a link to your site and what you hope to accomplish in the Search Engines for me to be able to give you an estimate on time and cost.
eNewsletters
eNewsletters are a great way to instill brand loyalty in your consumers as well as touching base with your wine club. I can either create a template for you to use to create your own eNewsletters or can put the whole thing together for you.
Even better, depending upon the eNewsletter service you/we use, we can track how many people opened your eNewsletter and what links they clicked on within it.
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