Wine Marketing & Website Tips

Google Alerts is a wonderful, free service (you do need to register for a free Google Account) that searches the web for the keyword/keyword phrases you specify and emails you the results.

How is this useful to you? Have it alert you every time your winery, vineyard and/or name is mentioned so you can know what people are saying about you!Sure, you probably already know about any news articles or wine reviews by big name reviewers and magazines, but what about folks who visited you or tasted your wine and have wrote about you in their blogs? This is good information to have because it gives you a realistic picture of what people think of your winery/vineyard/wines. It will also alert you if someone is using your name inappropriately or where your wines are showing up at.

Along with “Rachell Coe” and “4 the Grapes,” I have my Google Alerts set up to notify me every time “oregon wines” and “oregon wineries” is mentioned in the news and Search Engines so I can stay abreast of what is going on.

How to set up:

Log in to your Google account and under ‘Try something new‘ you should see a link called ‘Alerts‘. (If you do not, then just click on ‘More >>‘ which takes you to a page of Google stuff and click on the ‘Alert‘ link.)

You should see this page:

Search terms: enter your keyword or keyword phrase

Type: You can choose from ‘News’, ‘Blog’, ‘Web’, ‘Comprehensive’, ‘Video’ and ‘Group’. I recommend choosing ‘Comprehensive so it will search EVERYTHING!

How often: Here you choose how often you want Google to alert you: ‘as-it-happens’, ‘once a day’ or ‘once a week’. My preference is ‘once a day’

Deliver to: You can have it delivered to your email address or to a feed. I have it set to my email address.

Now just click on ‘Create Alert‘ and you’re done!