Wine Marketing & Website Tips

To make social media effective for your winery, your posts and tweets need to reflect your personality and the personality of your winery — this is how you gain fans and hopefully, loyal followers and consumers. But do you have time to do all the social media marketing yourself? And if not, is it possible to outsource some of your social media responsibilities without losing your unique ‘voice’?

I am an AVID following of Donna Gunter’s blog ‘Get More Client’s Online’. What makes her blog so pertinent is her information is focused on small businesses — which easily translates to small wineries. This latest article of hers is a case in point: 7 Most Effective Tasks to Authentically Outsource in Your Social Media Marketing.

In this article, Donna explains what can’t be outsource, and what CAN — and knowing this may help you delegate some of your social media responsibilities so maybe, you can get a much needed break!

For you wineries that are actively utilizing your FaceBook Pages (and I do mean Pages, NOT Profiles), you may get some extra attention from Google! Per WebProNews, “Google Makes Facebook Pages a Higher Priority for Businesses.” So, if you were already active on FaceBook, then keep doing what your doing. If not, then this may be the impetus you need to start ‘FaceBooking’ regularly — I know I am!