http://www.4thegrapes.com/WineMarketingBlog/2009/07/01/millennials-and-winery-websites-marketing-and-wine-clubs/ Focused on Small, Boutique and Micro Wineries Mon, 10 May 2010 22:27:04 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://www.4thegrapes.com/WineMarketingBlog/2009/07/01/millennials-and-winery-websites-marketing-and-wine-clubs/comment-page-1/#comment-2843 admin Sun, 19 Jul 2009 17:51:58 +0000 http://www.4thegrapes.com/WineMarketingBlog/?p=123#comment-2843 You are spot on with this, Carter! That was one of the things that struck me during my conversation with Leah -- a lot of the advice she was giving me was great marketing advice for ALL markets, NOT just Millennials. It had me going over my own website and thinking of ways to improve and my target market definitely is not Millennials. You are spot on with this, Carter! That was one of the things that struck me during my conversation with Leah — a lot of the advice she was giving me was great marketing advice for ALL markets, NOT just Millennials. It had me going over my own website and thinking of ways to improve and my target market definitely is not Millennials.

]]> http://www.4thegrapes.com/WineMarketingBlog/2009/07/01/millennials-and-winery-websites-marketing-and-wine-clubs/comment-page-1/#comment-2841 Carter Edsall Sun, 19 Jul 2009 16:19:25 +0000 http://www.4thegrapes.com/WineMarketingBlog/?p=123#comment-2841 Easy access to information, an intuitive user interface and quick load time are definitely keys to offering a positive experience - not just for millennials, but for ALL visitors. I've seen too many wineries positioning themselves solely for the younger market by filling their sites with distracting Flash animations, games and other bells & whistles, as if millennials are going to spend hours entertaining themselves there. As with most overblown marketing efforts, these generally serve to compensate for lackluster wines with no "real" information worth providing. Easy access to information, an intuitive user interface and quick load time are definitely keys to offering a positive experience – not just for millennials, but for ALL visitors. I’ve seen too many wineries positioning themselves solely for the younger market by filling their sites with distracting Flash animations, games and other bells & whistles, as if millennials are going to spend hours entertaining themselves there. As with most overblown marketing efforts, these generally serve to compensate for lackluster wines with no “real” information worth providing.

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