But the rest of the post is right on. Wineries need to update their sites frequently, weekly is best, even if the changes are minor. Not only is it more interesting and can get people to come back, but Google and other search engines increase rankings if the site content changes frequently.

Too many wineries feel that just by making good wine they will sell it. Wineries do not spend enough time, money or energy on marketing. This is a key component to successful sales. Social Media is something to definitely be part of, though it has to be thought through as part of an overall marketing strategy.

Times are still rough for wineries and each winery may have a different approach, but no one (or very few) can neglect working harder than ever to stay in business. There is simply too much competition for the consumer’s ever-shrinking dollar.